{"product_id":"milbon-enhancing-vivacity-shampoo-soften","title":"Milbon Enhancing Vivacity Shampoo Soften","description":"\u003cp\u003e\u003cstrong\u003eMilbon Enhancing Vivacity Shampoo Soften\u003c\/strong\u003e is a revitalising shampoo specially formulated for mature, coarse or ageing hair that has become dry, rigid and difficult to manage. It gently cleanses while restoring softness, flexibility and moisture, helping the hair regain a smoother, healthier and more youthful appearance without compromising volume.\u003c\/p\u003e\n\u003cp\u003eDeveloped to address the changing needs of ageing hair, the formula helps replenish lost hydration, improve elasticity and smooth the cuticle while protecting the hair from everyday environmental stress. The hair feels noticeably softer, more supple and easier to style, with enhanced shine and a silky touch after every wash.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSSVR-Silk™ (Silk-Derived Repair Complex)\u003c\/strong\u003e – Milbon's exclusive silk-based technology that helps repair weakened areas within the hair fibre. It reinforces the internal structure, improves elasticity and restores softness, leaving the hair stronger and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydrolysed Collagen\u003c\/strong\u003e – A conditioning ingredient that helps improve the hair's moisture retention and flexibility. It enhances softness, reduces brittleness and gives mature hair a smoother, fuller and healthier-looking appearance.\u003c\/p\u003e\n\u003cp\u003eThe result is clean, hydrated and beautifully softened hair with renewed elasticity, enhanced shine and a silky, youthful finish.\u003c\/p\u003e","brand":"MILBON","offers":[{"title":"Default Title","offer_id":54362439549270,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/3873\/0238\/files\/images_e35744c7-e234-4345-9fd7-21d9e4622aae.jpg?v=1782568865","url":"https:\/\/encapturestore.com\/es\/products\/milbon-enhancing-vivacity-shampoo-soften","provider":"E N C A P T U R E","version":"1.0","type":"link"}