Caviar Multiplying Volume Shampoo is a gentle, daily, volumizing cleanser that boosts hair’s fullness and volume while retaining moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS: Maintains overall smoothness of hair Improves manageability/combing of the hair Provides shine to the hair Provides hydration/moisture to the hair Provides the hair with additional volume (when used with the mousse and mist) EXCLUSIVELY CAVIAR 1) Clinically proven to instantly deliver more fullness and volume, when used as a regimen with the Caviar Anti-Aging Multiplying Volume Conditioner and Styling Mist* * vs. untreated hair 2) Gently cleanses while adding thickness and volume 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy* * vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Colour. Suitable for colour-treated hair. * Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to instantly deliver more fullness and volume vs untreated hair* * When used as a regimen with the Caviar Anti-Aging Multiplying Volume Conditioner and Styling Mist