Kérastase L'incroyable Blowdry Hair Lotion Long-Wear Hold 150ml is a perfect remodeling lotion for all hair types. In this sense, this lotion is perfect especially for those who love to do hairstyles as it provides easy shaping and incredible manageability to the hair. In addition, it provides memory to the hair fiber so that it knows exactly where to attach itself. At the same time, this product has an anti-frizz action that lasts up to 96 hours! Thus, any hairstyle stays fixed and perfect for a really long time. On the other hand, the hair is still protected up to 230 degrees so you can use heat tools without worrying about anything else. Finally, this lotion very easily corrects the hairstyle after sleeping, from curly to straight to curly again without having to reapply.

As for the formula of this lotion, it is enriched with SRS® technology that uses micro-beeswaxes to effortlessly define and fix the hair. In turn, beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. At the same time, this technology reactivates up to 150 degrees, meaning when it is reheated the wax remelts and can be molded to create a new shape. Finally, this hair lotion is reinforced by Elastic Polymers that bend and flex without breaking. Furthermore, the hold becomes flexible, touchable, and durable. All in all, this protective and remodeling lotion makes the entire hair styling and drying process easier, simple and effective, making it perfect for people who love to do creative hairstyles.