Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Intensity, gloss and softness: this is Max Factor Color Elixir Honey Lacquer, a lipstick with three irresistible effects: it has a lipstick pigment, radiance of gloss and nourishing balm, for lips a perfect look without compromise.
Max Factor Color Elixir Honey Lacquer offers:
Thick, pigmented, luxurious and rich color
High gloss, for eye-catching color
Hydra-Soothing fluid, a non-greasy moisturizing milk, repairs and nourishes skin