The latest fragrance from Gucci, known as GUCCI BLOOM, is an "Eau de Parfum" designed for women that showcases a completely floral scent profile. Introduced as the inaugural perfume from Alessandro Michele's leadership, this fragrance marks a new chapter in the brand's legacy, aimed at celebrating the beauty, freedom, and diversity of contemporary femininity. Launched in 2017, the creation of this scent was overseen by Alberto Morillas, a seasoned perfumer who has consistently delivered successful fragrances for the brand.

GUCCI BLOOM portrays a fresh, innocent perspective on life, symbolizing a woman as a vibrant garden in full bloom, basking in the sun’s gentle warmth and caressed by a refreshing breeze. Unlike many perfumes that lean towards sensuality, this one prioritizes self-pleasure and the elevation of feminine beauty beyond mere appearance, focusing instead on captivating the intellect. It appeals to those women in search of a unique essence that feels personal and intimate rather than overtly flirtatious or romantic—it's like wandering through a dreamlike garden.

The fragrance's aromatic structure is characterized by a lively floral blend: tuberose, sambac jasmine, honeysuckle, pisceula, and lily are some of the standout notes. These, combined with vanilla undertones, create an enchanting and powdery signature scent.

Nothing embodies purity and freedom quite like the act of blooming flowers. In alignment with its advocacy for equality, Gucci has embraced this imagery to promote GUCCI BLOOM. The embodiment of this fragrance is a romantic and hopeful woman—someone who is self-assured, eschewing pretenses and societal pressures, with a forward-thinking perspective. She embraces change as a path toward personal growth and always seeks the silver lining, pursuing her quest for ultimate happiness.