ARE YOU ON THE LIST? This is the bold question posed by Carolina Herrera as she unveils the fragrance 212 VIP Men, an “Eau de Toilette” crafted for men with a distinctive oriental woody profile. This scent embodies the spirit of New York’s most elite parties, renowned nightclubs that only a fortunate few can access, where the crème de la crème come together to indulge in glamorous, unforgettable evenings.

Introduced to the market in 2011 by perfumers Emilie Coppermann and Lucas Sieuzac, this fragrance aims to capture the quintessence of a man who thrives in the night. He’s the socialite who frequents the most sought-after venues, igniting admiration and desire among women who look up to him—the monarch of nightlife, a figure who epitomizes charm, humor, and allure, easily becoming the star of the evening.

Its bold, laid-back trail excels in a backdrop filled with various scents and exhilarating experiences that mirror the night’s vibrancy. The aroma stands out through its casual elegance, featuring enticing notes like caviar and passion fruit, complemented by a playful hint of vodka and gin, along with a robust masculine undertone from leather. It’s a masterful blend that encapsulates a captivating allure.

LET THE NIGHT BEGIN. This is the mindset of the 212 VIP man as he steps into a club, declaring, “Here I am, let the festivities commence.” His mere entrance draws attention, marking the beginning of the night’s excitement.

VIP SECTION. This individual doesn’t just occupy space; he becomes the focal point of the gathering. Preferring an exclusive booth, he thrives in the company of his close friends, away from the throngs of people, embodying the essence of a nocturnal gentleman.

MANHATTAN. The name of this fragrance is inspired by Manhattan, arguably the trendiest location in New York City. The number 212 represents one of the area’s dialing codes, a hub for emerging trends and a vibrant nightlife scene.