ALLOW YOURSELF TO BE CAPTIVATED BY DIOR'S ENCHANTMENT…ADDICT by Dior presents itself as a captivating "Eau de Toilette" tailored for women featuring a blend of floral and oriental aromas. Following the enormous acclaim of its Eau de Parfum edition, the renowned French house has crafted a fragrance that, while slightly more understated, remains as tantalizing and irresistible as its predecessor. Launched in 2014 and created by perfumer François Demachy, this scent unveils a creamy and sweet essence that is almost edible, wrapping the wearer in a captivating aura. It's designed for confident women who aren't afraid to stand in the limelight; they are charismatic, alluring, and exude a sense of success.

At first glance, the ingredients might seem quite similar to those in the Eau de Parfum, yet don’t be misled—this Eau de Toilette delivers a distinct experience. It opens with a delightful burst of sweet and tangy Sicilian mandarin, leading into a heart full of florals, highlighted by neroli and sambac jasmine. The composition concludes with a lush base of vanilla and sandalwood.

The inspiration behind this fragrance draws from the fantastical world of ALICE IN WONDERLAND, imbuing the marketing with whimsical and magical elements. The advertising campaign has proven to be an alluring force, gaining viral attention.

ICONIC BOTTLE DESIGN. Retaining the elegant form of its predecessor, the bottle shifts away from sheer darkness, incorporating elements of transparency and light. Its silhouette has become synonymous with the brand, as many other beauty items share this signature design.

EMBRACING INDEPENDENCE AND BOLDNESS. The 'addict' muse savors every moment spontaneously, choosing to experience life with intensity and freedom, unconcerned with societal expectations. She sets her own pace and rules, capable of suspending time with just a glance.