THE REAFFIRMATION OF FEMININITY

Pure Poison by Dior is an Eau de Parfum for women that embodies a profoundly floral essence. Each fragrance in the Poison family serves as a potion designed to charm, filled with sensuality and allure. In this case, Pure Poison exemplifies the essence of pure seduction, conveying the experience in its truest form, where emotions take center stage and sensations are heightened.

Launched in 2004, this fragrance was crafted by renowned perfumers Carlos Benaim, Dominique Ropion, and Olivier Polge. It is a fragrance of duality, celebrating both purity and seduction in equal measure. The extreme purity is conveyed through its floral freshness, offering a cool and delightful sensation, while simultaneously showcasing a captivating seductive quality with its blend of soft, feminine, and sensual white blossoms. This exquisite combination creates an irresistible and harmonious alchemy.

The enchanting trail opens with a vibrant citrus medley of orange, Sicilian mandarin, and bergamot, enveloped in a jasmine veil that exudes the aforementioned purity, delivering a sensation of refreshing charm with a romantic twist. Following this, an extraordinary floral bouquet unfolds, featuring orange blossom and gardenia, which lend delicate scents that form the core personality of the perfume. Finally, the fragrance settles into a rich woody base, highlighted by hints of white amber, leaving a lingering trail of infinite sensuality.

HALF ANGEL, HALF DEMON. Beneath her delicate and angelic facade lies a captivating and addictive force—an unstoppable seduction for intense and passionate women.

FLORAL POISON. Unlike the other fragrances in the collection, Pure Poison stands out due to its significant floral presence, creating a mesmerizing and enchanting aroma.

WILD FIGHT. In their advertisements, Dior magnificently illustrates the fragrance’s duality by featuring an exotic model drawn to the scent, juxtaposed with her alter ego, a black panther. This powerful symbol represents the wild side of every woman—the ad portrays an intense struggle to embody the essence, culminating in a dramatic standoff that achieves a harmonious balance between the two opposing forces.