REINVENTING THE MODERN WOMAN by Elie Saab presents an "Eau de Parfum" crafted for women, belonging to the Oriental Floral fragrance category. This perfume signifies a pivotal change, celebrating the essence of contemporary women who possess a powerful spirit, embracing freedom, and gradually emerging as influential figures in society. Historically, the contributions of women have been overlooked; however, with ongoing efforts for gender equality, women now play a vital role in our communities. Elie Saab honors those women who have tirelessly fought for their rights, achieving remarkable milestones despite various challenges, and stands in solidarity with those who continue to chase their aspirations relentlessly.

To embody such a profound message, the brand sought out distinguished women to participate in their promotional campaign, featuring diverse figures from top models and jewelry designers to innovative entrepreneurs, showcasing a variety of paths to success, ambition, and achievement.

CHEERFUL FRAGRANCE. While the brand has typically aligned with more traditional scents appealing to a mature audience, this particular fragrance aims to attract a youthful clientele—spirited young women who cherish life, their femininity, and, most importantly, themselves.

THE TIME IS NOW... This fragrance conveys a powerful message: it’s never too late to start anew, to soar high, to set fresh objectives, to embrace happiness, and above all, to acknowledge a woman's worth.

ITS AROMA. The scent opens with bright notes of tangerine, pear, and pistachio, offering an uplifting and vibrant introduction. The heart is filled with floral essences, leading into a base that unveils its most alluring and captivating elements, featuring patchouli, cashmere, tonka bean, and almond milk.