MORE IS NEVER ENOUGH VIVA LA JUICY NOIR by Juicy Couture is a women's "Eau de Parfum" launched in 2013 that features a captivating blend of Floral, Fruity, and Gourmand notes. The fragrance captures the essence of the brand's muse: a daring and sensual woman who revels in haute couture. The 'Juicy Couture girl' believes that more is never enough; she views every night as an opportunity for adventure and strives for better experiences each day, always seeking a dress more exquisite than the one she wore before. This fragrance embodies an alluring and addictive creation, inspired by a successful woman who attracts admiration and radiates glamour wherever she goes.

The scent opens with a delightful mix of fruity and sweet notes, combining wild berries and mandarin. Following this, the floral aspect unfolds with a bouquet of gardenia, jasmine, and honeysuckle, enhancing the fragrance's femininity. Finally, it reveals its seductive Gourmand side, enriched with sweet undertones of amber, sandalwood, vanilla, and candy.

EDIBLE SCENT. With its Gourmand character, this perfume becomes an irresistible treat. Its sweet and playful aroma ensures that you won’t go unnoticed from the moment you apply it.

HAUTE COUTURE. Juicy Couture, as a renowned haute couture brand, showcases its style in all its fragrance creations. This perfume is no exception, featuring a striking black satin bow gracefully tied around a vibrant fuchsia bottle, designed in line with other members of the VIVA LA JUICY family.

YOUTHFUL AUDIENCE. True to form, the brand aims its fragrances at a youthful audience—bold, lively girls with a passion for sophisticated tastes, eager to leave their mark with a signature scent.