LOEWE 001 Man is a contemporary and innovative Eau de Toilette for men, inspired by fresh beginnings—symbolized by its designation as 001—and the first rays of dawn. This fragrance belongs to the oriental floral musky olfactory family, featuring a composition that blends lavender, sandalwood, and musk, delivering the lightest and most citrusy interpretation of LOEWE 001 Man. Musk, a defining element of the LOEWE 001 collection, imparts a fresh yet animalistic scent, evoking cleanliness and ensuring lasting wear on the skin.

The fragrances within the LOEWE 001 family have been thoughtfully crafted for layering, allowing for the creation of a unique scent. They can either be applied to different body areas or harmonized when worn by two individuals, resulting in a fresh aromatic and emotional experience. This is achievable thanks to the shared 50% of ingredients in their formulas. Furthermore, LOEWE 001 Man EDT can also yield new scents when paired with other fragrances from the LOEWE Botanical Rainbow collection, such as LOEWE 7 EDT (when applied simultaneously) or LOEWE Agua Miami EDT, LOEWE Solo Ella EDT, and LOEWE Aura White Magnolia EDP (when combined with other wearers).

Showcased in the brand’s distinctive monochrome packaging, LOEWE 001 Man features the artwork “Acanthus Mollis” by Karl Blossfeldt—symbolizing a blend of elegance and strength. Inside, the iconic block-shaped bottle, designed by LOEWE Creative Director Jonathan Anderson, features a light toasted hue that complements this masculine fragrance. LOEWE 001 Man EDT comprises musk, sandalwood, and bergamot, and is part of the LOEWE Botanical Rainbow, a collection celebrating nine iconic fragrance families that showcase the beauty and emotion found in nature's diversity.